Crunchy is being accused of violating the Video Privacy Protection Act for the second time.
In this new lawsuit. Crunchyroll is accused of embedding software from a marketing company since 2022. The lawsuit claims this violation affects 130 million registered users and 17 million paid subscribers. In this lawsuit, Crunchyroll is accused of sharing personally identifiable information including email addresses and device IDs. In addition, the lawsuit alleges Crunchyroll shared users viewing history including the titles of the anime and episode numbers being watched, per Anime Corner.
The lawsuit seeks $2,500 per violation.
This lawsuit comes only three years after a $16 million settlement in 2023 in which Crunchyroll was accused of violating the same bill by using the Facebook Pixel tool, according to Top Class Actions.
In the current suit, Crunchyroll is accused of embedding software from a marketing company called Braze into its app. The lawsuit claims Crunchyroll knew it was sharing this information with Braze, which the company used to build comprehensive viewer profiles for targeted marketing purposes. Plaintiffs describe the new accusations against Crunchyroll as “Particularly egregious,” claiming the company shows a pattern of disregard to user’s privacy. Sources: Anime Corner and Art Threat.
The Southern Nerd 